When a Marketing Manager Notices That Customer Reaction to a New

question 220

Multiple Choice

When a marketing manager notices that customer reaction to a new product does not meet expectations, they need to be prepared to _____ or move to a new marketing mix.

• A) pivot
• B) discontinue
• C) prototype
• D) revitalize
• E) roast

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Definitions:

Logical Structure

The framework of reasoning that underlies the organization and coherence of arguments or ideas.

Global Warming

The long-term rise in Earth's average temperature, primarily due to human activities increasing levels of greenhouse gases.

Diversion

A technique used in argumentation to shift attention away from the main issue or argument to another topic to avoid addressing the original point.

Division

A concept in mathematics where a number (the dividend) is being divided by another number (the divisor) to get a result known as the quotient.