Regarding the Idea Generation Stage of the New-Product Development Process

question 94

Multiple Choice

Regarding the idea generation stage of the new-product development process, which of the following is true?

• A) Business firms often get new product ideas from competitors.
• B) It is best to focus on only a few good ideas at this stage.
• C) Studying customers' ideas is not very helpful, since they tend to focus on minor technical changes in existing products.
• D) Most companies don't need a special procedure for seeking new product ideas because so many ideas are coming from so many different sources.
• E) None of these alternatives is true.

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