Wujin Chu, Marketing Manager for Innovative Electronics Products, Reviews a S.W.O.T

question 13

Multiple Choice

Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.

• A) idea evaluation
• B) development
• C) commercialization
• D) screening
• E) idea generation

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Definitions:

Operant Conditioning

A system of learning in which the expression of behavior is controlled through the use of incentives or penalizations.

Phobias

Extreme or irrational fears or aversions to specific objects, situations, or activities that cause significant distress or impairment.

Negative Reinforcement

A behavioral concept where the removal of an undesirable or unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated in the future.

Punishers

Stimuli that decrease the likelihood of a behavior being repeated, used in the context of behavioral psychology.