Product Line Length Indicates

question 238

Multiple Choice

Product line length indicates:

• A) the number of individual offerings in a product line.
• B) the number of product lines that the company has to offer its customers.
• C) the number of intermediaries involved in the distribution of all the offerings in a product line.
• D) the total customer lifetime value associated with the offerings in a product line.
• E) the total number of products that the company has to offer its customers.

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Definitions:

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