Individual Products

question 148

Multiple Choice

Individual products:

• A) are part of product lines but not product assortments.
• B) may require their own marketing mixes.
• C) are usually distinguished by brand only.
• D) are part of product assortments but not product lines.
• E) none of these alternatives is correct.

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Definitions:

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.

Conditioned Response

Conditioned Response is a learned reaction to a specific stimulus, developed through the process of conditioning, where an originally neutral stimulus becomes associated with a particular response.

Unconditioned Response

an automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Distinctiveness

The quality of being unique or different in a manner that makes someone or something stand out from others.