Marketing Research

question 206

Multiple Choice

Marketing research:

• A) is an organized way of gathering and analyzing information marketing managers need.
• B) involves a wide range of techniques including Internet search, customer surveys, and more.
• C) is a department in most small companies.
• D) is only needed by producers who have long channels of distribution.
• E) is an alternative to a marketing information system.

Understand the concept of financialization and its impact on labor.

Understand the principles and impact of scientific management in the 20th and 21st centuries.

Recognize the evolution, benefits, and limitations of job control unionism.

Analyze the shift from mass manufacturing to flexibility and innovation in workplace organization and management.

---

Definitions:

Carpet Manufacturer

A company that specializes in the design, production, and distribution of carpets and rugs for various applications.

Carpet Dealer

A business or individual specialized in selling carpets, often offering a range of designs, materials, and sizes.

Vertical Integration

The strategy of a company expanding its operations into different stages of production or distribution within the same industry, often to control the supply chain or reduce costs.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task.