Examlex
Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:
Flattering Descriptions
Positive and often exaggerated comments that make someone or something seem better or more attractive than they are in reality.
Self-serving Bias
A common cognitive bias that causes individuals to perceive situations and interpret information in a way that benefits them or supports their pre-existing beliefs or interests.
Secure Self-esteem
A stable and positive evaluation of oneself, characterized by confidence and a sense of security in one's worth and abilities, regardless of external validation.
Free Association
A psychoanalytic technique where the patient speaks freely to uncover repressed thoughts and feelings.
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