Regarding a Marketing Information System (MIS)

question 55

Multiple Choice

Regarding a marketing information system (MIS) :

• A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B) Can be used to improve implementation and control.
• C) A good MIS converts information into raw data.
• D) An MIS provides an alternative to big data.
• E) All of these statements about a marketing information system are correct.

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Definitions:

Enterprise Software

Large-scale software solutions designed to support the complex operations of large organizations, including CRM, ERP, and SCM systems.

Self-Driving Cars

Vehicles equipped with advanced artificial intelligence systems that can navigate and operate without human intervention.

Smart Query

A sophisticated search command or question designed to return highly relevant and specific results from a database or search engine.

Sensitivity Analysis

A technique used to determine how different values of an independent variable will impact a particular dependent variable under a given set of assumptions.