When Dealing with Consumer Attitudes, Marketers Should Know That

question 131

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) none of these alternatives is correct.

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Definitions:

Vivid

Producing clear, detailed, and intense images in the mind or being strikingly bright or intense in appearance or color.

Incorrect Manner

A way of acting or conducting oneself that is not appropriate or accurate according to a specific context or standards.

Problem-Solving View

An approach or perspective that sees cognitive development and learning as a process of overcoming obstacles and finding solutions.

Conservation of Energy

A principle stating that energy cannot be created or destroyed, but can be altered from one form to another.