It Is Possible for Marketing Managers to Change or Create

question 108

True/False

It is possible for marketing managers to change or create new attitudes about goods and services-but overcoming negative attitudes is a really tough job.

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Definitions:

Marketing Program

A structured plan that outlines the marketing strategies, tactics, and activities for promoting a product or service.

Promotion

A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.

Intangibility

A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.

Inseparability

A characteristic of service marketing that indicates the simultaneous production and consumption of a service, implying that services cannot be separated from their providers.