The Combined Target Market Approach

question 66

Multiple Choice

The combined target market approach:

• A) tends to focus on small, homogeneous market segments.
• B) aims at several target markets and offers each target market a unique marketing mix.
• C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
• D) works well only when each submarket of a product-market has a different demand curve.
• E) None of these alternatives is correct for the combined target market approach.

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Definitions:

Exponential Notation

A mathematical way to express repeated multiplications of a number by itself, commonly written as a base raised to the power of an exponent.

Sales Tax

A tax imposed by the government on the sale of goods and services.

Percentage

A percentage is a mathematical term that describes a number expressed as a fraction of 100, used to denote a portion of a total.

Compound Interest

The interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.