Routinized Response Behavior

question 60

Multiple Choice

Routinized response behavior

• A) is most likely when past purchases of similar products have not satisfied the consumer's needs.
• B) is more likely when previous behavior has not yet been reinforced.
• C) is most common for purchases where the consumer has much experience in how to meet a need.
• D) increases the time required to make a purchase decision.
• E) is likely in a new purchase situation.

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Definitions:

Altering

The process of making changes to something, often to tailor or modify it to fit a particular need or requirement.

Perception

The process by which individuals select, organize, and interpret sensory information to form a meaningful picture of the world.

Love/Belonging

A fundamental human need for deep interpersonal relationships and a sense of community.

Intimacy

The closeness and understanding between individuals or between a business and its customers, fostered through trust and personalized interactions.