Using One or Two Demographic Dimensions to Describe Market Segments

question 123

True/False

Using one or two demographic dimensions to describe market segments usually does not provide enough detail for planning a marketing strategy.

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Definitions:

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus after a particular behavior is exhibited, with the intention of decreasing that behavior.

Positive Punishment

An operant conditioning principle where the introduction of an unfavorable outcome or stimulus following a behavior decreases the likelihood of the behavior occurring again.

Behaviors

Actions or reactions of an individual in relation to the environment or situations.

Variable-Ratio Schedule

A reinforcement schedule in which the number of responses required for reinforcement varies randomly around a mean value, promoting high and steady rates of response.