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Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.
Plaintiff
The person or entity who initiates a lawsuit by filing a complaint with a court against a defendant.
Sustained Loss
A continuous or prolonged financial loss over a period, indicating an ongoing negative impact on an entity's financial health.
Breach of Contract
The failure to fulfill the terms of a contract by one or more parties involved.
Injunction
A legal order issued by a court that directs an individual or entity to do or refrain from doing a specific action.
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