Typically, Firms Need a Hierarchy of Objectives

question 249

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

• A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
• B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
• C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
• D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
• E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

Understand the principles of shaping and its application in modifying behavior.

Comprehend the concept of behavior-environment-behavior interactions and reciprocal determinism in social learning theory.

Distinguish between different models of learning and their relevance to personality development, including classical conditioning, operant conditioning, and social-cognitive theory.

Grasp the internal and external factors that influence behavior according to Bandura's social-cognitive theory.

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Definitions:

Dividends

Distributions of a portion of a company's earnings decided by the board of directors to its shareholders.

Retained Earnings

The portion of a company's profits that is not distributed to shareholders as dividends but is kept back in the business for reinvestment or to pay off debt.

Equity Financing

The method of raising capital by selling company shares to investors; in return, investors receive ownership interests in the company.

Capital Gains

The increase in value of an asset or investment above its purchase price, realized upon the sale of the asset.