The Customer Type Component of the Product-Market Should Include

question 179

Multiple Choice

The customer type component of the product-market should include:

• A) the buyer of the product
• B) the type of good and service
• C) the user of the product
• D) the geographic area where customers live
• E) all of these alternatives should be in the customer type.

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Definitions:

Pictorial

Pertaining to or expressed in pictures; visual.

Verbal

relating to or involving words and the use of language to communicate.

Finke's Principles

Pertains to theories and concepts developed by cognitive psychologist Ronald A. Finke, emphasizing the imaginative creation and manipulation of visual images.

Visual Images

Mental representations of physical objects or scenes that are not currently being observed, often utilized in cognitive processes such as memory and imagination.