Which of the Following Statements About Market Segmentation Is NOT

question 27

Multiple Choice

Which of the following statements about market segmentation is NOT correct?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Energize And Direct

To provide with energy and guide or focus towards a specific goal or action.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to pursue and achieve goals.

Desires And Needs

Fundamental motivations or urges that drive behavior, with needs being essential for survival and desires being wants or wishes.

Genuine Happy Smile

A true expression of happiness, characterized by the activation of the muscles around the eyes and mouth, also known as a Duchenne smile.