The Main Difference Between Naming Broad Product-Markets and Market Segmentation

question 217

Multiple Choice

The main difference between naming broad product-markets and market segmentation is:

• A) naming is a computerized process, while segmentation requires more thought.
• B) naming is concerned with customers, while segmentation is concerned with product features.
• C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
• D) naming involves looking for similarities, while segmentation involves looking for differences.
• E) None of these alternatives is correct.

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