Segmenting,in Contrast to Combining

question 146

Multiple Choice

Segmenting,in contrast to combining:

• A) tends to focus more on customer similarities than on differences.
• B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
• C) usually means settling for a smaller sales potential.
• D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
• E) All of these are true statements except usually means settling for a smaller sales potential.

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Definitions:

Ambiguous

Something that can be understood in more than one way; lacking clearness or definiteness.

Artistic Temperament

A personality profile often associated with creativity and emotionality, suggesting variability in mood and behavior among those engaged in artistic endeavors.

Incomplete Description

A partial or insufficient explanation that fails to cover all aspects or details of a subject.

Last Stage

The final phase in a process or life cycle, often implying a conclusion or the end of growth.