When Deciding How Far to Carry the Segmenting Process

question 89

Multiple Choice

When deciding how far to carry the segmenting process,

• A) profit should be the balancing point-determining how unique a marketing mix the firm can offer to some target market.
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
• C) cost considerations encourage less aggregating.
• D) the threat of potential competitors suggests more aggregating.
• E) All of these alternatives are true.

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Definitions:

Marginal Tax Rate

The rate of tax applied to the next dollar of income, indicating how much of an additional dollar earned will be taken in taxes.

Professional Attire

The clothing that meets the formal or semi-formal dress code standards of a workplace or profession.

Annual Sales

The total revenue generated from the sale of goods or services over the course of a year.