Strategy Decisions Pertaining to Product Features, Packaging, Product Line Assortment

question 48

Multiple Choice

Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

• A) Geographic location.
• B) Urgency to get need satisfied.
• C) Behavioral needs and attitudes of consumers.
• D) Demographic characteristics of potential customers.
• E) Geodemographic characteristics of potential customers.

Identify factors that can influence negotiation outcomes, including experience and gender differences.

Understand the role of creativity in negotiation processes.

Grasp the concepts of constructive conflict and when it is most likely to occur.

Understand various sources of stress and their potential impacts on individuals and negotiations.

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Definitions:

Valid Consideration

A component of contract law that ensures all parties involved agree to give or do something of value in exchange for a benefit.

Bilateral Contract

A promise exchanged for a promise.

Consideration

In contract law, the value (which could be an action, object, or service) that is exchanged between parties entering into a contract.

Consideration

a legal principle involving something of value exchanged between parties within a contract, making the agreement enforceable.