When a Company Segments Its Business Customers on the Basis

question 101

Multiple Choice

When a company segments its business customers on the basis of whether or not they require contract bids over the Internet, what segmenting dimension is this company using?

• A) Kind of relationship.
• B) Demographics.
• C) Type of customer.
• D) How customer will use product.
• E) Purchasing methods.

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Definitions:

Latissimus Dorsi

A large, flat muscle on the back that helps in movement of the shoulders, stabilizes the spine, and assists in breathing.

Pectoralis Major

A large muscle in the upper chest that contributes to the movement of the shoulder and the arm.

Xiphoid Process

A small cartilaginous extension of the lower part of the sternum, which is usually ossified in the adult human.

Linea Alba

A fibrous structure that runs down the midline of the abdomen, forming the median attachment of the abdominal muscles.