Which of the Following Statements About Positioning Is FALSE

question 110

Multiple Choice

Which of the following statements about positioning is FALSE?

• A)Positioning often makes use of techniques such as perceptual mapping.
• B)Positioning refers to how customers think about proposed or present brands in a market.
• C)Positioning issues are especially important when competitors in a market are highly dissimilar.
• D)Positioning helps marketing managers know how customers view the firm's offering.
• E)Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Commissioning

The process of verifying and checking that a new or modified system performs according to its design specifications and requirements before full operation.

I/O Module

A plug-in assembly, containing two or more identical input or output circuits, that contain the connections between a processor and connected devices.

Analog Modules

Components of an automation system that handle analog signals, converting between physical real-world analog inputs and outputs and their digital representations.

Process Field Devices

Instruments and sensors located in the field or the physical process area, used for measuring and controlling variables such as temperature and pressure.