A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

Hypotonic

Solution that causes cells to swell.

NaCl

Sodium chloride, commonly known as table salt, is an ionic compound with the chemical formula NaCl, essential for life in animals and plants.

Osmotic Pressure

The pressure required to stop osmosis, a process by which solvent molecules move through a semipermeable membrane from a region of lower solute concentration to higher concentration.

Concentration

The amount of a substance in a given volume of solution or mixture or in a particular volume of space.