Customer Relationship Management (CRM)data Is Generally Used by Firms to

question 75

Multiple Choice

Customer relationship management (CRM) data is generally used by firms to

• A)reduce their focus on local customers.
• B)treat all submarkets as a single huge market.
• C)develop a prediction score for each customer.
• D)limit the need for customization.
• E)deliver the same marketing mix to all customer segments.

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Definitions:

MC

The additional cost of producing one more unit of a product or service.

TVC

Total Variable Cost, which refers to the total of all costs that vary with output level in the short term.

Formula

A mathematical relationship or rule expressed in symbols, often used to calculate and predict outcomes.

Marginal Cost

The expense associated with the manufacturing of an extra unit of a product or service.