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_____ Refers to How Customers Think About Proposed or Present

question 259

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_____ refers to how customers think about proposed or present brands in a market.


Definitions:

Ecological Efficiency

The efficiency with which energy is transferred from one trophic level to the next in an ecosystem. Typically only a small percentage of energy is passed on to the next level.

Trophic Level

A step in a food chain or food web, representing the position of organisms in the flow of energy through an ecosystem.

Percentage

A mathematical term representing a fraction of 100, used to describe proportions or ratios.

Fresh Water

Water that contains minimal amounts of dissolved salts, especially found in lakes, rivers, and streams, as opposed to salt water.

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