Smart Marketers Might Respond to the Changes in the U

question 188

Multiple Choice

Smart marketers might respond to the changes in the U.S. population by:

• A) targeting customers in international markets to take advantage of faster population growth overseas.
• B) targeting areas where there is less population but also fewer competitors.
• C) focusing on areas, like the Northeast, where there are large numbers of potential customers.
• D) all of these are good responses.

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Definitions:

Directional Hypothesis

A prediction specifying the expected direction of the relationship between variables, indicating either a positive or negative association.

Nondirectional Hypothesis

A hypothesis that predicts a relationship between variables but does not specify the direction of that relationship.

Research Hypothesis

A specific, testable prediction about the expected outcome of a study based on theoretical concepts or previous research.

Research Hypothesis

A specific, testable prediction about the expected outcome in a study.