A Firm's Product-Market Screening Criteria for Evaluating Existing Plans and Possible

question 124

Multiple Choice

A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider:

• A) the objectives of top management.
• B) trends in the market environment.
• C) the firm's strengths.
• D) the firm's weaknesses.
• E) All of these should be considered.

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Definitions:

Horizon

the line at which the earth's surface and the sky appear to meet, often symbolizing a limit or range of a person's knowledge, experience, or interest.

Perceive

The act or process of becoming aware of something through the senses.

Nature

The inherent qualities or characteristics of a person or the physical world, including plants, animals, the landscape, and other features and products of the earth.

Nurture

The process of caring for and encouraging the growth or development of someone or something.