A Company Trying to Market Its Products in a Country

question 122

Multiple Choice

A company trying to market its products in a country that has a low literacy rate would be well advised to:

• A) Print its promotional messages in larger font (character) sizes.
• B) Conduct marketing research using paper-and-pencil surveys.
• C) Use symbols, colors, and other nonverbal means of communication.
• D) All of these measures would be useful.

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Definitions:

Price

The amount of money required to purchase a product or service.

Risk Mitigation Strategies

Methods or plans implemented to reduce the likelihood or impact of potential threats to a business or project.

Flexibility

The ability of a supply chain to adjust its operations and adapt to changes, including demand variability, supply disruptions, and market conditions.

Supply Chain Managers

Are professionals responsible for overseeing and managing every stage of the production flow, from the acquisition of raw materials to the delivery of the final product.