When a Company Becomes Aware That a New Product Is

question 232

Multiple Choice

When a company becomes aware that a new product is being test marketed by one of its competitors in St. Louis, it decides to create a similar product and rush it to market. This company can be described as a(n) :

• A) copycat.
• B) innovator.
• C) me-too imitator.
• D) first mover.

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Definitions:

Cultural Evolution

The change over time of culturally transmitted beliefs, knowledge, customs, and technologies within a society or population.

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another.

Inventions

Novel creations or solutions that address specific problems or needs, often resulting in new products, services, or processes.

Interdependent Self-Construal

Viewing self primarily in terms of how one relates to others and contributes to the greater whole.