When Marketers Select Criteria to Help Screen for New Market

question 235

Multiple Choice

When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:

• A) what kind of business the firm wants to be in.
• B) what resources the firm should build upon.
• C) what weaknesses need to be avoided.
• D) what is an acceptable return on investment (ROI).
• E) what expertise the firm possesses.

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Definitions:

Catabolic Reactions

Metabolic processes that break down larger molecules into smaller units, often releasing energy in the process.

Daily Values

Dietary reference values useful for planning a healthy diet. The Daily Values are taken from the Reference Daily Intakes (RDIs) and the Daily Reference Values.

Kilocalorie Reference Diet

A standard measure used in nutrition to estimate the energy content of foods, often used in the context of daily intake recommendations.

National Environmental Policy Act

A United States environmental law that promotes the enhancement of the environment and established the President's Council on Environmental Quality.