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Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:
Price Change
An alteration in the cost of goods or services, which can go up or down, depending on various factors.
Diamond/Water Paradox
An observation in economics illustrating how water, which is essential to life, is cheap, while diamonds, which do not sustain life, are expensive.
Bundle of Goods
A combination of different goods and services that are considered together, often in the context of consumer choice, preferences, and budget constraints.
Total Price
The complete cost of purchasing a product, including all taxes and fees.
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