When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 219

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.

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Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, often through body language, facial expressions, and gestures.

Assess

To evaluate or estimate the nature, ability, or quality of someone or something.

Interpersonal Communication

The process of exchanging information and feelings between individuals through verbal and non-verbal methods.

Catheter-related Infections

Infections that occur in the urinary tract, bloodstream, or other body sites due to the presence of a medical catheter.