Which of the Following Would Help Prevent Marketing Mistakes in Evaluating

question 39

Multiple Choice

Which of the following would help prevent marketing mistakes in evaluating international market opportunities?

• A) Assume that all cultures around the world are the same.
• B) Do not "think locally."
• C) Use machine translators.
• D) Include local citizens in the evaluation process.
• E) Save money by cutting research into foreign markets.

---

Definitions:

Policy Makers

Individuals or groups responsible for making decisions and setting policies in governmental or corporate sectors.

Phillips Curve

A curve showing possible combinations of the inflation rate and the unemployment rate.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision or choosing to invest in one option over another.

Reducing Unemployment

The act of implementing policies or actions by governments or businesses to decrease the number of unemployed individuals in the economy.