When Developing a Marketing Mix, a Marketing Manager Should Remember

question 201

Multiple Choice

When developing a marketing mix, a marketing manager should remember that:

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.

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Definitions:

Liabilities

Financial obligations or debts that a company owes to outside parties, which must be settled over time through the transfer of economic benefits.

Office Equipment

Durable assets used in an office setting for daily operations, such as computers, printers, and furniture.