A S.W.O.T.analysis Can Help a Marketing Manager

question 251

Multiple Choice

A S.W.O.T.analysis can help a marketing manager

• A)define in which business and markets the firm wants to compete.
• B)narrow down to a specific target market and marketing mix from the many alternatives available.
• C)see the pros and cons of different possible strategies.
• D)develop a competitive advantage.
• E)All of these can help a marketing manager who is using a S.W.O.T.analysis.

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Definitions:

Expire

To come to an end or cease to be valid, as in the expiration of a contract, policy, or agreement.

Spot-Futures Parity

A financial theory stating that the spot and future prices of a commodity, currency, or security will converge at the futures contract's expiration.

Violation

An instance of failing to comply with a set rule, regulation, or standard.

Arbitrage Opportunities

Situations where a profit can be made with no risk by simultaneously buying and selling assets in different markets or forms due to price discrepancies.