During the ______________ Era, Concern About Increased Competition Lead Firms

question 89

Multiple Choice

During the ______________ era, concern about increased competition lead firms to focus on selling to attract customers.

• A) sales
• B) simple trade
• C) marketing department
• D) production
• E) marketing company

Distinguish between solicited and unsolicited sales messages and their components.

Grasp the significance of tailoring messages to respond to Maslow's hierarchy of needs.

Understand how to introduce and highlight product, service, or idea benefits in persuasive messages.

Know methods for making the price of a product or service more acceptable in sales messages.

---

Definitions:

Net Income

The total earnings of a company after subtracting all expenses, taxes, and losses from total revenue.

Partner

A partner is an individual or entity engaged in a partnership, sharing the profits, losses, and management responsibilities within the business agreement.

Net Income

The leftover financial gain of a corporation once expenses and taxes are deducted from the total revenue.

Salary

A fixed regular payment, typically monthly or biweekly, made by an employer to an employee, especially a professional or white-collar worker.