A Firm with a Marketing Orientation

question 278

Multiple Choice

A firm with a marketing orientation:

• A) has little need for salespeople.
• B) sells what it can make easily.
• C) tries to determine customers' needs before developing its product.
• D) focuses advertising on product features.

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Definitions:

State Law

Laws that are enacted and enforced by individual states within a country, which govern within their own territory and are particular to that state.

Professional Indemnity Insurance

Insurance that provides coverage to professionals against claims made by clients for loss or damage due to negligent services or advice.

Liability Coverage

A type of insurance that provides protection against claims resulting from injuries and damage to people or property.

Malpractice Claims

Legal claims made against professionals (e.g., doctors, lawyers) for failing to provide proper services, resulting in harm to the claimant.