Which of the Following Is One of the Three Basic

question 335

Multiple Choice

Which of the following is one of the three basic ideas in the "marketing concept?"

• A) Resource efficiency.
• B) Customer satisfaction.
• C) Obtain economies of scale.
• D) Maximize sales.
• E) The president has a marketing background.

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Definitions:

Employee Performance

The assessment of the effectiveness and productivity of an employee in carrying out their job duties.

Zero-based Budgeting

A budgeting approach that starts from a "zero base" every new period, analyzing and justifying every expense before it is approved.

Budget Period

A specific timeframe for which financial planning, expenditure, and revenue projections are made and managed within an organization.

Brand New

Something that is completely new and has not been used or seen before.