The Principal Offensive Strategy Options Include All of the Following

question 54

Multiple Choice

The principal offensive strategy options include all of the following EXCEPT

• A) offering an equally good or better product at a lower price.
• B) using hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals.
• C) launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
• D) pursuing continuous product innovation to draw sales and market share away from less innovative rivals.
• E) initiating a market threat and counterattack simultaneously to effect a distraction.

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Definitions:

Avoidance Learning

A process of operant conditioning where learning occurs through the avoidance of an unpleasant stimulus.

Classical Conditioning

The acquisition of knowledge that takes place by associating an external stimulus with a naturally existing stimulus, which triggers a deliberate response.

Operant Conditioning

A learning process in which the probability of a response is changed by its consequences, with behaviors being strengthened or weakened by reinforcements or punishments.

Fear Conditioning

A behavioral paradigm in which organisms learn to predict aversive events, showing that certain stimuli can be associated with fear responses.