When Strategic Managers Assess the Competitive Power of Company Resources

question 48

Multiple Choice

When strategic managers assess the competitive power of company resources, what matters is

• A)whether it helps differentiate a company's product offering from the product offerings of rival firms.
• B)whether the resource is really competitively valuable, if it is rare and something competitors lack, how hard it is to copy or imitate, and how easily it can be trumped by the substitute resource strengths and competitive capabilities of rivals.
• C)whether customers are aware of the resource and view it positively enough to boost the company's brand name reputation.
• D)whether the resource is something rivals are unable to perform, if it is an important differentiating product or service feature, how strongly it contributes to the company's brand image, and if it is the foundation of a cost-based advantage.
• E)whether the resource is technology based or based on superior marketing know-how.

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Definitions:

Discipline

A branch of knowledge, typically one studied in higher education or a field of study.

Study

The act of applying one's mind to learning or understanding a subject, through reading, observation, or research.

Superinfection

An infection following a previous infection, especially when caused by microorganisms that are resistant or have become resistant to the antibiotics used earlier.

Prefix

A word, letter, or number placed before another, often to modify or alter its meaning.