Which of the Following Is NOT an Example of a Company

question 92

Multiple Choice

Which of the following is NOT an example of a company that uses blue-ocean market strategy?

• A) Gilt Groupe in the luxury flash sale industry
• B) Starbucks in the coffee shop industry
• C) FedEx in the overnight package delivery industry
• D) Cirque de Soleil in the live entertainment industry
• E) Walmart's logistics and distribution in the retail industry

---

Definitions:

Target Settlement

A predetermined objective or outcome that parties aim to achieve through negotiations or bargaining processes, often used in the context of labor agreements.

Resistance Points

The maximum or minimum terms each party in a negotiation is willing to accept before ending discussions.

BATNA

Best Alternative To a Negotiated Agreement; the best course of action a party can take if negotiations fail.

Integrative Bargaining

A negotiation strategy where all parties collaborate to find mutually beneficial solutions, focusing on common interests rather than competing demands.