Understanding Where the Company Is Competitive Requires

question 77

Multiple Choice

Understanding where the company is competitive requires

• A) determining whether a company has a cost-effective value chain.
• B) developing quantitative strength ratings for the company and key rivals on each industry key success factor and each pivotal resource, capability, and value chain activity.
• C) identifying a company's core competencies and distinctive competencies (if any).
• D) analyzing whether a company is well positioned to gain market share and be the industry's profit leader.
• E) developing quantitative measures of a company's chances for future profitability.

---

Definitions:

Stimulus Discrimination

Stimulus Discrimination is the learned ability to differentiate among similar stimuli and respond only to the actual stimulus linked to a positive or negative reinforcement.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products, creating a unified image for the brand.

Synchronous Branding

The strategy of ensuring brand messages and values are consistently delivered across all mediums and touchpoints in real-time.