An Engaging and Convincing Strategic Vision

question 17

Multiple Choice

An engaging and convincing strategic vision

• A) ought to put "who we were and what we are doing" in writing rather than orally so as to leave no room for company personnel to misinterpret what the strategic vision really is.
• B) should be done in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction.
• C) tends to be more effective when top management avoids trying to capture the essence of the strategic vision in a catchy slogan.
• D) is most efficiently and effectively done by posting the strategic vision prominently on the company's website and encouraging employees to read it.
• E) should be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel.