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Likert-Type Scales
A response scale used in surveys to gather information on a participant's level of agreement or preferences towards a statement.
Human Communication
The process by which individuals share information, ideas, or feelings through verbal or non-verbal means.
Reliability
Reliability in research refers to the consistency or repeatability of a measure or test; a reliable measure produces similar results under consistent conditions.
Measurement
The process of finding out whether people (or media content) have more or less of an attribute we are interested in. It is done by assigning numbers to the phenomena we are interested in.
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