When Firms Expand into Global Markets, They Are Faced with the Choice

question 140

Multiple Choice

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) __________ or __________ in order to compete in the global marketplace.

• A)global strategy; transnational strategy
• B)global strategy: multidomestic strategy
• C)international strategy; multidomestic strategy
• D)international strategy; transnational strategy

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