Examlex
When management assumptions, premises, or beliefs are incorrect or when internal inconsistencies among them render the overall theory of the business invalid, the strategy of the firm needs to be updated.
Marginal Cost
The financial commitment for producing one more unit of a product or service.
Franchise
A type of license that grants a franchisee access to a franchisor’s proprietary knowledge, processes, and trademarks, allowing them to sell a product or service under the business's name.
Supply Curve
A graph showing the relationship between the price of a good and the amount of the good that producers are willing to supply.
Perfectly Competitive
A market structure characterized by a complete absence of rivalry among the sellers and it implies an industry or market in which many sellers offer identical products.
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