The Use of Pupillometrics Has Waned Over the Past Decade

question 26

Multiple Choice

The use of pupillometrics has waned over the past decade because:

• A) some consumers are able to control their physiological responses, which skews the data
• B) high costs and some methodological problems have made it less effective than other methods
• C) pupil dilation has little correlation to a consumer's affective response to an ad
• D) involuntary consumer responses are not good indicators of effectiveness

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Definitions:

Federal Reserve Open Market Committee

The branch of the Federal Reserve System responsible for influencing money supply and credit conditions through the trading of government securities.

Board of Governors

The executive leadership of the Federal Reserve System, responsible for the formulation of monetary policies in the United States.

Federal Reserve

The central banking system of the United States, responsible for setting monetary policy.

Term

A fixed or limited period for which something, e.g., office, investment, or a condition, lasts or is intended to last.