The First Step in the Development of a Brand Positioning

question 27

Multiple Choice

The first step in the development of a brand positioning strategy is:

• A) develop a market partition
• B) access competitors' position
• C) access brand position
• D) determine brand positioning strategy

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Definitions:

Service Quality Dimension

The aspects or facets through which the quality of a service can be assessed, including reliability, responsiveness, assurance, empathy, and tangibles.

Cost

The value of financial expenditure on goods and services or the effort, loss, or sacrifice necessary to achieve or obtain something.

Guarantee

A formal assurance, typically by a manufacturer or seller, to a buyer that certain conditions, such as the quality or lifespan of a product, will be met.

Lawn Care

Maintenance services focused on the health and aesthetics of private and public lawns, including mowing, fertilization, weed control, and pest management.