One Way That a Supermarket Can Make Its Ads Seem

question 87

Multiple Choice

One way that a supermarket can make its ads seem more trustworthy is to:

• A) use cartoon characters in humourous shopping experiences
• B) hire attractive actors and actresses who look like people wished they looked
• C) show customers talking about the supermarket on hidden cameras
• D) use loud music or an unsettling colour combination

Identify the role of government intervention in correcting market failures due to externalities.

Explain how taxes, subsidies, and other policy measures can be used to achieve socially optimal levels of production and consumption.

Describe network externalities and their impact on market outcomes.

Interpret graphical representations of marginal private and social benefits and costs.

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Definitions:

Franchise System

A method of doing business whereby a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.

Franchise Relationship Model (FRM)

A business model where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Best Efforts

A commitment to exert the utmost effort to achieve a specified objective within the constraints of the situation, without guaranteeing the outcome.

Franchise Marketing

A strategy for promoting and selling franchise opportunities to potential franchisees, expanding the brand's reach.